Customer Relationship Auditing launches new website

 

With technology advances made in the last few years since we last overhauled it, we thought it a good idea to review and refresh our website (www.cra.co.za ). We have aimed at creating a new cleaner image and have used newer technologies to make it faster and easier to download – less onerous on your bandwidth.

One of the founding principles of our company has been to create a dialogue between our clients (suppliers) and their customers. Too often companies are being overwhelmed with innovation, the speed of changes, the size of customer bases, and the complexity of relationships. As a result communication is recognised as important, but is not as urgent as other issues, so it takes a back seat. We want to help that communication: identify areas our clients should talk to their customers so communication is focused, relevant, and adds value as well as deepening the relationship and customer loyalty.

One of the technologies we will use on our new website is articles and blogs about relationships in the B2B environment to keep you informed about changes and trends. This is our area of expertise and we want to share that knowledge. We aim to write weekly blogs and occasional white papers on topics of interest. With this knowledge we aim to make your relationships stronger and with your key clients.

However communication is a two-way street, so if you have any opinions (both good and bad) about our blogs or articles please write your opinion at the bottom of the blog or article. Or even comment on other people’s comments. Get a dialogue going where we can share ideas and best practices.

If you think these blogs and articles will benefit your colleagues and friends, ask them to sign up. If you do not want to receive our blogs please unsubscribe. Our intent is to educate, not irritate. Also if there is an area you wish to know more or where you are having problems, let us know and we will write articles or blogs around those topics.

So have a look at our website  - www.cra.co.za - and tell me what you think of it. Give both criticism and praise. We will not be censuring comments but posts with rude or offensive language will not be tolerated and will be deleted. A hint: only write what you would say in front of your very wealthy grandmother who has not yet finalised her will!

Douglas MacGregor