A customer satisfaction strategy
A CUSTOMER FEEDBACK STRATEGY
MANY COMPANIES REALISE CUSTOMER FEEDBACK IS VITAL BUT DON'T KNOW WHERE TO START OR WHAT TYPE OF SURVEY IS BEST. SHOULD THEY DO AN IN-DEPTH FACE TO FACE ANALYSIS OR SHOULD THEY JUST DO A MAIL SHOT?
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Customers are People Too
CUSTOMERS ARE PEOPLE TOO
WE ARE ALL HUMAN BEINGS, SO WHY DO COMPANIES TREAT US AS UNNECESSARY EVILS, LIKE WAYWARD DEBTORS? DON'T THEY CARE ABOUT THE MONEY WE GIVE THEM?
So you think people leave because of price?
SO YOU THINK CUSTOMERS LEAVE BECAUSE OF PRICE? THINK AGAIN!
IF YOU DON'T KNOW WHY YOUR CUSTOMERS LEAVE YOU ARE DOOMED TO CONTINOUSLY LOSE CUSTOMERS; A VERY EXPENSIVE EXERCISE IF YOU HAVE TO RECRUIT NEW CUSTOMERS TO REPLACE THEM. RATHER FIND OUT WHY THEY LEAVE AND FIX THE PROBLEM BEFORE THEY LEAVE.
The Pros and Cons of Net Promoter Score
NET PROMOTER SCORE – THE “ULTIMATE QUESTION”
THE PROS AND CONS
OBVIOUSLY CUSTOMER FEEDBACK IS IMPORTANT BUT HOW DO YOU DO IT? WHAT ABOUT THE “ULTIMATE QUESTION”, – WOULD YOU RECOMMEND OUR COMPANY TO A COLLEAGUE OR FRIEND?
Customer Experiences - What to do in an Economic Downturn
CUSTOMER EXPERIENCES – WHAT TO DO IN AN ECONOMIC DOWNTURN
With the current world-wide financial crisis and high inflation, your customers do not have as much money in their pockets as they used to have. They are cutting back on spending, their budgets are frozen and they are being more cautious about where they spend their money. Customers are evaluating all options before spending their money.
Map your Customer Experiences and Optimise Revenue
MAP YOUR CUSTOMER EXPERIENCES AND OPTIMISE REVENUE
Imagine if you could map your customer experiences with your company and identify weak areas as well as how to maximise your company’s value offerings?
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Customer Relationship Auditing